About — Josh Fernandez
Josh Fernandez

I design for performance, people,
and purpose.

I'm Josh, an instructional designer who believes the strongest learning experiences begin with understanding people deeply: what they need to do, what may be getting in the way, and what will help them move forward.

My work combines instructional strategy, visual design, technology, and a persistent curiosity about how things can work better.

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18+

Years designing instruction & improving performance

95%

Exemplary Reviews19 of 20 evaluations

500+

Learners reached annually

150%

Core competency growth2022–2023 cohort

My background

Years of designing for real people shaped how I work.

For nearly two decades, I designed instruction, supported diverse learners, interpreted performance data, adapted experiences for different needs, and kept returning to one deceptively simple question:

What will help this person succeed?

That work taught me how much learning depends on understanding the audience.

Two people can encounter the same content and need entirely different kinds of support. A strong solution has to account for motivation, prior knowledge, confidence, context, accessibility, and the realities surrounding performance.

That approach consistently earned strong professional evaluations, recognition from colleagues and administrators, and honors including the Harvard-sponsored Sontag Prize for instructional excellence and the Rising Star Award, recognizing exceptional early-career talent.

More importantly, it taught me that effective learning begins with relationships, observation, clarity, and the willingness to adapt.

Instructional design gives me the opportunity to apply those principles to performance challenges at a broader scale.

I'm not leaving that experience behind. I'm scaling what it taught me.

What I bring forward

Different setting. Same commitment.

The context has changed, but the core of my work hasn't.

  • I still want to understand the person on the other side of the experience.
  • I still want to know what success actually looks like.
  • I still want to remove friction and make meaningful practice easier to access.

And I still believe the strongest solutions come from asking the right questions and understanding the real problem before deciding what to build.

What drives me

I'm interested in what helps people move forward.

I've always been drawn to the moment when something finally clicks:  when confusion becomes understanding, hesitation becomes confidence, or someone realizes they can do something they didn't think was possible.

That's still what motivates my work. I care about understanding what people need, making complex ideas more accessible, and designing experiences that give them meaningful opportunities to practice, make decisions, and grow.

Instructional design isn't simply about creating learning. It's about creating the conditions for progress.

How I work

Determined, observant, and willing to keep refining.

I pay close attention to people, patterns, details, and especially to what isn't working.

That observation often becomes the starting point for my design decisions. I'm persistent when solving problems and tend to keep digging until I understand why something is happening rather than settling for a solution that's simply "good enough."

I also believe strong design requires flexibility. I’m willing to test, rethink, and change direction when the evidence points somewhere better.

When I explore a new tool or technology, I want to know more than what it can do. I want to understand where it adds value, where it does not, and whether it actually supports the problem I am trying to solve.

But I don't believe technology should be used simply because it's new.

The tool has to serve the problem.

Beyond the work

Curiosity doesn't switch off when I close my laptop.

I've loved tennis for most of my life, and I'm an enthusiastic spectator of figure skating and theater. Music, reading, and travel give me different ways to recharge, explore, and see things from other perspectives than my own.

I also love gardening.

There's something deeply satisfying about paying attention to what something needs, making small adjustments, and watching it grow over time.

That probably explains more about me than I realized.

I’m also a husband and father, and time with family matters deeply to me.

Understand deeply. Design intentionally. Keep growing.

Meaningful progress starts with understanding the problem well enough to choose the right response.

That means asking better questions, looking beyond the obvious answer, staying curious, and being willing to adapt.

That's the kind of designer I'm working to be, and the
kind of teammate I want to be.