Josh Fernandez — Instructional Designer, eLearning Developer & Learning Strategist

Instructional Designer · eLearning Developer · Learning Strategist

I design learning
experiences that move people
forward.

How I design

Performance-First
Design

Every project begins with the behaviors learners must demonstrate, then builds realistic practice around them.

Scenario-Based
Learning

Character-driven decisions, believable consequences, and directed pacing that make learning purposeful and memorable.

Advanced 
Interaction Design

Accessible, interactive Articulate Storyline builds with meaningful feedback, reflection, and assessment.

Designer-Led AI
Production

AI coordinated by a designer — instructional purpose first, human judgment guiding every output.

Onboarding Time Capsule title screen on a desktop in the RippleCrest office

Featured case study

Onboarding Time Capsule

A cinematic, scenario-based onboarding simulation that places new hires inside realistic collaboration challenges during their first 90 days, revealing how everyday decisions ripple across team trust, project progress, client confidence, and role readiness.

Behind the work

The work is designed first. AI helps bring it to life.

See how instructional strategy, human judgment, and coordinated AI systems move from concept to finished learning experience.

Explore the AI Approach

ABOUT ME

I design for performance, people, and purpose.

Eighteen years of experience designing and supporting learning shape how I approach performance today. I start with what people need to do on the job, then combine analysis, thoughtful design, testing, accessibility, and purposeful use of technology to create learning that is clear, useful, and grounded in human judgment.

Get to know me better
Josh Fernandez

Let's work together

Let's design learning that performs.

Available for corporate L&D partnerships, eLearning development, and learning strategy engagements.